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Brand Designing Trends Set to Dominate

Updated: Dec 18, 2020

What is Brand Designing?

Creating, refreshing, or redesigning a distinct identity for a service or product is known as

brand designing. Sometimes, this encompasses the total brand experience of an organization or


Brand designing is one of the crucial marketing practices of creating the logo, design,

name, brand messaging and symbolic elements related to the brand to create a unique identity as compared to other brands in the market and supports product differentiation. It is one of the foremost

practices of the branding process and should be exclusive in nature.

The following design components should have the following brand identity elements:

  1. Logo

  2. Tagline

  3. Website

  4. Marketing collaterals such as leaflets and brochures

  5. Product Packaging

  6. Staff uniform

  7. E-mail signature

  8. Business card

  9. Social media pages

  10. Hoardings and billboards

  11. Design-templates

Brand designing should start from scratch and involve all key members of the management

and marketing department so as to brainstorm together. This is because the finalized

design reflects the face of the firm and will exude a strong brand.

Check out is it time to rebrand your company or product?

The overall brand design should align well with and complement the brand objectives,

ethos, fundamentals, and values of the company and carve a distinctive corporate identity.

The selection of message, story, colour palette, typography, and design strategy should

complement the business’s personality.

Brand designing is also associated with every expression of the brand, the way

management handles its customers and exceeds customers’ expectations. Brand

designing is one of the central aspects of the overall branding strategy.

How Is Brand Designing Important?

Lasting impression

It is important to present the brand design and the related visual communication aesthetically to the market. This ensures an instant registration of the brand in consumers’ minds as well as a lasting impression. This boosts brand recall factor.

Focusses on the business DNA

The brand design should match with the goals, objectives, ethics, and values of the

organization. The design elements and language of the company should reflect these

factors. When these aspects are taken care of, the nature, personality, and DNA of the

business are communicated professionally to the customers.

Intangible asset

The brand is an intangible asset of any organization because it is stable and constant in

nature. It offers long-term benefits to the organization.

Sets expectations

Brand design is the first step to introduce a brand to the market. When the consumers are

positively aware of the brand, the expectations are set. This establishes a stable

relationship between target customers and the company.

Competitive advantage

An organization can carve a distinctive niche in the market if it has an aesthetically

designed brand and attractive strategies. The organization, thus, gains a competitive


Generates referrals

While designing a brand, it is important to remember that the customer is the best brand

ambassador. Keeping the customer happy generates referrals as well as ensures quality

leads for one’s business.

Emotional connect

A well-designed brand connects to the customers at the emotional level and creates a

positive perspective in their minds towards the brand.

Brand recognition

A good brand design registers itself in the consumers’ minds and creates a lasting impact.

The brand can be recognized through its font, logo, design, colour scheme, and the like.

Steps of Brand Designing

According to American graphic designer Paul Rand,

“Design is the silent ambassador of your brand.”

Nielsen’s Global New Product Innovation Survey reflected that nearly 59% of

people prefer to buy new products from brands familiar to them.

The brand designing process starts with making note of who one is marketing to and

understanding how to position one’s brand to attain the marketing goals. There are four

chief principles of the brand designing process.

The first principle – Brand Logo

The most successful brands have memorable logos that fit with their brand images as well.

For example, Apple’s logo suits its products that reflect ease-of-use and stylishness.

The different types of logos are Icon (Apple), Word Mark (Samsung), Combination

Mark (Icon & Word Mark, Huawei), Icon and Letter Abbreviation (IBM), Emblem

(Levi’s), and Legacy (KFC). The chosen logo should be eye-catching and represent your

brand accurately and following the latest graphic design trends.

The second principle – Color

Different colours represent different emotions. Green means sustain