15 Benefits of Search Engine Optimization (SEO)

Updated: Sep 19



What is Search Engine Optimization (SEO)?


SEO is an acronym that stands for Search Engine Optimization. It refers to the process of

optimizing one’s website to get unpaid, or organic, traffic from the search engine results

page. It involves making changes to your content and website design to make it attractive

to a search engine. It aims to provide the best service to the users. It means delivering

relevant and high-quality results on the search engine pages.


Organizations go through the process of search engine optimization to ensure that their

site ranks high in the search engines for relevant phrases and keywords. SEO is the

process of growing the quantity and quality of website traffic by increasing the visibility of a

web page or website to users of a web search engine. It excludes the purchase of paid

placement and direct traffic. It also targets different users, including video search,

academic search, image search, industry-specific vertical search engines, and news

search. One of the SEO tactics is promoting a site to increase the number of inbound links

or backlinks.


SEO is performed to ensure that a website will receive more visitors from a search engine

when websites rank higher in the Search Engine Results Page (SERP). SEO is different

from local search engine optimization. The former is focused on national or international

searches. The latter focuses on the optimization of a business’ online presence so that its web

pages will be displayed by search engines when a user enters a local search for its

services or products. Search engines deliver relevant results to those who are searching

for certain keywords or topics by crawling or scanning different websites.


SEO is utilized through search engines such as Google, Bing, MSN, etc. At

present, SEO is an integral part of any effective marketing strategy.


Categories of SEO Techniques


SEO techniques are classified into two broad categories. Techniques that search engines

do not approve (black hat) and techniques that search engine companies recommend as

part of good design (white hat). The sites of black hats maybe, permanently or

temporarily, banned if search engines discover what they are doing. White hats tend to

produce long-lasting results.


If an SEO technique conforms to search engines’ guidelines and involves no deception, it

is considered white hat. Else, the technique is considered black hat.

Factors that Affect On-Page and Off-Page SEO


1) On-Page SEO Optimization

On-page SEO factors are the elements that happen on your website and you have

complete control over. The factors are meta description, title tag, image names and ALT

tags, sub-headings, and internal links.


When focusing on your site’s architecture, make sure your website is mobile-friendly. On-

page SEO involves meta tags, optimizing content, and other elements on your own site’s

page. Off-page SEO involves any activity that drives awareness and referral traffic to your

from other sites.


2) Content Marketing

Content is helpful in attracting search engines and ensuring that your organization makes

connections with site visitors. SEO meaning can be emphasized through written and visual

content. Choose keywords and phrases wisely when creating content.

The following types of content help in improving content offering and search engine

rankings:

* Blog posts and articles

* E-books and whitepapers

* Videos and audio recordings

* Infographics and other visual content

* Social media content

* How-to guides and tutorials


3) Off-page SEO optimization

The following off-page SEO factors tend to affect your search engine rankings:

* Links

* Trust

* Social


Why Does Your Website Need SEO Optimization?


1) Helps in building your brand

Brand building involves both what you provide and what others think about it. Developing

your SEO strategy comprises selecting keywords and creating content that is in sync with

your brand’s image.


2) Ensures that your website earns more traffic


If you wish to bring more users to your site, SEO is the best answer. SEO improves your

site’s rankings in search results and attracts more traffic. This traffic in turn gets converted

into leads and customers.


3) Rank on Search Engines and balance out your ad

The pages that appear in search engine results include PPC, pay-per-click, ads.

Advertisers pay when a user clicks their ad and visits their page. The sites that appear in

the organic results below these ads earn traffic without paying anything.


4) Enables your target audience to find your site

It is common for consumers to search for services and products online. SEO makes sure

that your target audiences are exposed to your business. According to a survey, 48% of

consumers prefer to visit a business’s official website to learn more about the business.


5) Easy to measure

Every aspect of the results can be measured. It is convenient to keep a track of the return

received from your SEO investment. Tools like Google Analytics can be used to track your

traffic, referral sources, conversions, and other metrics that are important to your business.


6) Enhances user experience


At present, technical aspects like usability, site speed, and mobile-friendliness play a major

role in rankings than earlier. These factors help in improving the experience that your site

provides to the users. SEO ensures that users are directed to sites that provide relevant

content.


7) Helps your business in staying ahead of competitors

Besides improving where your site ranks on results pages, SEO also helps you to move

ahead of your competitors.


8) Helps in boosting your authority and credibility

You can build your target consumers’ trust and credibility early in the research phase by

combining content marketing with your SEO efforts.


9) Acts as a primary source of leads

Inbound strategies are the most successful and effective source of leads among B2B,

B2C, and non-profit organizations. Inbound includes search engine optimization among

other aspects.


10) Brings higher close rates

Unlike outbound leads, an average of 14.6% close rate is achieved from SEO leads. When

a customer makes actual research of your business, i.e., SEO leads, it results in higher

conversion.


11) Promotes better cost management

SEO lowers advertising costs by ensuring that you need not pay per click or advertise

through a good ranking. Tools like Linkio helps in improving traffic.


12) Helps establish brand awareness


SEO ensures that your brand is easily found by search engine sites through organic and

regular searches. This ensures your link to be clicked by potential users. SEO also

increases your followers on social media websites.

13) Provides you with a long-term marketing strategy

Six months is the minimum duration for a website to maintain optimal ranking. It’s not easy

to pull you down the search rankings.


14) In the optimization process Improves your website speed

Speed provides better user experience and promotes customer satisfaction.


15) Helps you gain market share

SEO ensures you remain on top of the search list and be found by users. These users may

turn into potential customers. When this happens, you gain market share.


All your online marketing strategies will contribute to the success of your SEO efforts.

SEO helps in acing the business competition.





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